Healthcare Entrepreneurship Curriculum

 

Healthcare Business Basics

1. Getting started

  • Vision and Ideas
  • Research and Customer Development
  • Naming and Positioning
  • Branding and Marketing
  • Startup Legal and IP
  • Mentor Idea Review
  • Team and Advisors
  • Product Development
  • Mentor Progress Review
  • Sales and Traction
  • Revenue Models
  • Bootstrapping and Fundraising

2. The Healthcare System

  • Understanding Healthcare Demographics
  • Designing the Ideal Healthcare Experience
  • Big Data Opportunities in Healthcare IT
  • Changing the Payer Risk Environment
  • Inside Accountable Care Organizations
  • Reimbursement Strategy
  • Implications of The Affordable Care Act

3. Leading A Successful Enterprise

  • Vision and Business plan
  • Product requirements
  • Legal and IP
  • Co-Founders, Hiring and Firing
  • Financial Management – Sales/Expenses/Profits
  • Outsourcing and partnering
  • Marketing and sales
  • Communications and PR
  • Fundraising – Angels and VCs

4. Legal and Compliance

  • Intellectual Property Strategy
  • Liability and Litigation
  • All About HIPAA
  • FDA Approval Process and Strategy
  • Open Standards / Open Data
  • Federal Government Opportunities
  • Grants/Funding

5. Innovating With The Unique Challenges of Healthcare

  • Patient privacy laws
  • Healthcare policy/legislation
  • Healthcare trends
  • Day in the life tours of facilities/access to healthcare practitioners for shadowing

6. Building Intuitive And Scalable Solutions

  • Solutions Development 101
  • Defining product requirements
  • User interface design
  • Outsource development or bring on a technical co-Founder
  • Testing
  • Documentation

7. Startup Lessons

  • Identifying Pain Points
  • Patient Experience Design
  • Mobile and Social Engagement
  • Pitching Investors
  • Obtaining Funding
  • Consumer Engagement
  • Personnel Recruiting and Retention Strategies 

Healthcare Entrepreneurship 101

A.  Translating Ideas into Viable Business Models
  • Customer problems and solutions
  • Business operations and revenues
  • Critical planning
  • Business model building blocks
  • Exercises:  Customer Problems and Business Solutions
  • Revenue model
B.  Marketing Strategy and Planning
  • Competitive product develment
  • Market analysis, segmentation, prioritization
  • The marketing mix
  • Competitive analysis and advantages
  • The marketing plan
  • Exercises:  Marketing mix/Segmented Strategies
  • Competitive  Strengths and Weaknesses
C. Financial Statements: Critical Management Tools
  • The fundamentals: Income &Cash Flow Statements
  • Balance Sheet
  • Other key items: Capital Plan, 5 year-Model
  • Sales pipeline, Monthly Cash Flow
  • Exercises: Reading/Understanding Statements
D.  Capital Planning
  • Defining outside capital
  • Capital requirements 
  • Balancing need/risks
  • Debt vs. Equity factors and decisions
  •  Capital and ownership
  • What investors are looking for
  • Company valuation
  • Exercises:  Creating a Cap Table
  • Valuing a Company Pre vs. Post Money
E.  Pitching to Investors
  • Pitch objectives
  • Effective communications (including demos)
  • Creating your investor pitch (page by page)
  • Presentation do’s and don’ts
  • Exercises: Create an elevator pitch
  • Your 10-12 Key slides
 
F.  Exit Strategies:  How and when to sell your start-up
  • Your investors objectives
  • Private market valuation
  • Why sellers sell/Why buyers buy
  • Aligning interests of management and shareholders
  • Preparing companies for exit
 
G.  The Due Diligence Process: How Investors will Evaluate Your Business
  • The Deal Memo
  • Due Diligence Checklist: What You Must Provide
  • Independent Research 
  • The Term Sheet